Nielsen: 90% of SVOD Viewing Is On the TV Set,  Only 20% is Original Content 

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Nielsen’s launch announcement last week of its Subscription Video-on-Demand syndicated content ratings service has provided the industry with several important and somewhat surprising insights into the impact of these services on the TV industry.

Source: 90% of SVOD Viewing Is On the TV Set, Reports Nielsen. Only 20% of Viewing is Original Content | MediaVillage