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Advertisers Tuning Out TV in Sign of Trouble for Media Companies | Concurrent Media
Television-advertising sales in the U.S. fell 7.8 percent to $61.8 billion last year, the steepest drop outside of a recession in at least 20 years, while sales at cable networks slumped for the first time in almost a decade. Source: Advertisers Tuning Out TV in Sign of Trouble for Media Companies