Research Intelligencer: It’s Not TV, It’s OTT: Data Reveals New Era Of Multichannel Fragmentation

New data about the OTT (over-the-top) video marketplace highlights Netflix’s dominance, but also signals the emergence of a group of emerging media brands that the U.S. marketplace likely has not seen since the initial multichannel TV explosion that occurred with cable and satellite TV penetration in the early 1980s.

Source: Research Intelligencer: It’s Not TV, It’s OTT: Data Reveals New Era Of Multichannel Fragmentation

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