How Tuned Global is helping fitness brands integrate licensed music into their virtual classes

Already a fast-growing sector pre-pandemic, the virtual health and fitness business has soared during quarantine, with Wellness app installs reaching 1.2 billion in 2020 alone. The growth of this space has also created a significant opportunity for music rightsholders, with music’s role in the remote fitness business becoming so central that instructors are now being compared with the likes of “influencers and DJs”.

Source: How Tuned Global is helping fitness brands integrate licensed music into their virtual classes

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