Redefining global sounds through local cultures 

As streaming arrived in emerging markets through local services that focussed on local first, many new independent artists found a way to reach millions of listeners for the first time. They also found themselves exposed to all kinds of music from around the world. Inspired by international music and applying their local narratives and sounds helped create new genres and success stories around music.

Source: Redefining global sounds through local cultures – the role of homegrown services in emerging markets