TikTok’s Music Clout: Two-Thirds of Users Go to Streaming Services to Play Songs They’ve Found

With music discovery being one of the platform’s most talked-about attributes, it won’t surprise most music marketers to learn that 75% of TikTok visitors discover artists there, while 63% say it’s a source for music they’ve not heard before and 72% indicating they associate certain songs with TikTok.

Source: Studies Show TikTok’s Music Clout: Two-Thirds of Users Go to Streaming Services to Play Songs They’ve Found

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