Sports Rights’ Streaming Wave May Finally End Pay-TV Bundle

NBCUniversal, Disney and ViacomCBS, along with tech giants like Amazon, are shifting resources to snap up live programming from major leagues in a new arms race to fuel direct-to-consumer services. But with new sports rights becoming a scarce commodity, these same companies are trying to figure out how to make the most of what they already have, trying to get ahead of a pay-TV business in continued decline.

Source: Sports Rights’ Streaming Wave May Finally End Pay-TV Bundle

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