Surprise is key to hit music-making, researchers say

A new study in the scientific journal Frontiers in Human Neuroscience finds that, over the decades, people tend to prefer newness and variety in music. In an analysis of Billboard top hits spanning from 1958 to 2019, researchers determined that the trend holds true not just for individuals over a lifetime, but population-wide over generations.

Source: Surprise is key to hit music-making, researchers say