YouTube chief business officer Robert Kyncl has revealed that a full 25 percent of YouTube viewer hours are spent on music, with another 25 percent deriving from media companies and the remaining half coming from user-generated content. Factoring based upon Google higher-up Philipp Schindler’s statement that there were “a billion-plus hours of video watched every day” on YouTube as of Q2 2021, users spend over 250 million hours daily enjoying music on the service.
Source: YouTube Exec Says 25% of All Viewer Hours Are Spent on Music