Spotify Adds Virtual Merch Tables for Music Artists in Pact With Shopify

Spotify on Wednesday announced a new partnership with ecommerce provider Shopify to let artists list merchandise directly on their profiles on the audio-streaming giant’s platform. Any artist globally can already link to their Shopify store if they have one from their Spotify profile. But now Spotify users will see featured product listings from Shopify on the service.

Source: Spotify Adds Virtual Merch Tables for Music Artists in Pact With Shopify