ViacomCBS, Twitter Strike Deal for Digital Content Around Live Events

ViacomCBS and Twitter are entering into a multiyear global agreement for digital content tied to live events, popular shows and franchises from ViacomCBS’ brands, including CBS, Comedy Central, MTV, Nickelodeon and Paramount. As part of the partnership, Paramount+ will host three Twitter watch parties for the streamer’s original series.

Source: ViacomCBS, Twitter Strike Deal for Digital Content Around Live Events

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