The extended COVID-19 pandemic has upended traditional windows. On Nov. 5, Netflix was hence able to book Red Notice — an action-comedy starring Dwayne Johnson opposite Ryan Reynolds and Gal Gadot and billed as the most expensive movie Netflix has ever made at a price tag of $200 million-plus — in 750 theaters nationwide a week before its launch on the streamer. That’s not a token release.
Source: Cinemark Puts Theater Chain Rivals on Notice: Why Not Carry Netflix Films?