Primary Wave has over $1 billion to spend on music rights… and it’s not wasting any time

In the past six months alone, New York-headquartered Primary Wave has acquired rights to music by the likes of (deep breath): Prince, Bing Crosby, Luther Vandross, Chris Isaak, Teddy Pendergrass, Gerry Goffin, and, most recently, James Brown. All icons in their own right; all adding weight to Primary Wave’s claim to be the “Home of Legends”.

Source: Primary Wave has over $1 billion to spend on music rights… and it’s not wasting any time

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