Now iHeartMedia plans to expand into the Metaverse

iHeart plans to create iHeart events and experiences on Roblox and is also committing to launch what it calls “tokenized communities for its users and creators” by “building a new token that will incentivize and reward the iHeart creator community in new ways.” iHeart also says that this token will give “fans unique access to offerings across its multiple platforms.”

Source: Now iHeartMedia plans to expand into the Metaverse

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