YouTube sees ‘incredible potential’ in NFT video sales despite backlash threat

YouTube is looking at nonfungible token (NFT) integrations to provide new methods for creators to engage with fans and develop additional revenue streams. In a Thursday blog post, YouTube’s chief product officer Neal Mohan outlined a long list of new products, tools and features that the firm intends to roll out in 2022, with Web3 tech, blockchain, NFTs and the Metaverse all getting mentioned.

Source: YouTube sees ‘incredible potential’ in NFT video sales despite backlash threat

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