Apple’s Bring-Your-Own-Streams OTT Hedge

ipad_remote_appAccording to a report by Recode’s Peter Kafka, which apparently is not a joke despite its April 1 dateline, Apple is asking the TV networks to provide their own streaming infrastructure and handle their own video delivery as part of Apple’s planned subscription OTT service.

The two leading theories for why Apple is looking to take such a hands-off approach are a) to avoid the costs involved in building out its own streaming infrastructure, and/or b) Apple thinks cable-based ISPs would be less likely to engage in f@ckery against the service if the networks are delivering the streams.

Neither theory is entirely persuasive.

The costs associated with streaming video are not prohibitive. The markets for transit and CDN services are very competitive and Apple would have not trouble attracting very aggressive bids for its business.

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YouTube Needs To Get Its Live Act Together

YouTube is not confirming but not exactly denying a report by the Daily Dot on Wednesday claiming the video site is getting ready to relaunch its live-streaming platform in with a new emphasis on games and e-sports. An announcement could come as soon as June, during the E3 game expo in Los Angeles, the report said.

Asked for comment, YouTube provided the website with a link to a GIF with no further explanation.  Asked in a follow-up inquiry whether the GIF was meant as a joke, YouTube replied that no, “the GIF really was [its] official response.”

Make of it what you will. But for YouTube’s sake I hope the original report is correct, because Google really needs to do something big in live streaming, and soon. Read More »

Apple’s Least-Favored Network: NBC

Ever since the Wall Street Journal reported earlier this month on Apple’s evolving plans to launch a multichannel subscription streaming video service, much has been made, largely by those already inclined to be suspicious of Comcast’s motives, of the reported absence of Comcast-owned NBC from the talks Apple is said to be holding with the other broadcast networks.

apple_tv“It appears from press reports that Comcast may be withholding its affiliated NBC Universal (“NBCU”) content in an effort to thwart the entry of potential new video competitors. Apple reportedly is planning a Fall 2015 launch for an over-the-top (“OTT”) bundle of TV channels,” the consortium Stop Mega Comcast wrote to the FCC last week. “If the reports are accurate about Apple, it would be consistent with Comcast’s prior conduct in attempting to leverage affiliated content to thwart rival services, even when faced with merger conditions.” Read More »

NFL Testing New Formations

The NFL seems to be in a test pattern. On Monday, the league announced that it will make next season’s match-up between the Buffalo Bills and the Jacksonville Jaguars available exclusively via the internet outside of the NFL_Networkteams’ home markets, rather than on national television. That was followed by an announcement that the league will suspend its local TV blackout rule for the entire 2015 season allowing games to be shown in their local markets even if the game is not a sell-out.

The league described both moves as tests, although what exactly is being tested in each case was left a bit vague. Read More »

From Apple Pay to Apple TV, Leveraging a Lack of Knowledge

We are not in the business of collecting your data,” Apple senior VP Eddie Cue declared in announcing the Apple Pay mobile payment system. “When you go to a physical location and use Apple Pay, Apple doesn’t know what you bought, where you bought it, or how much you paid for it.”

apple_pay_ogThe line was clearly meant as a swipe at Google and other competitors in the mobile payments space, who do collect purchase data and use it in ways that can implicate users’ privacy. But Apple’s studied indifference to the details of purchase transactions is also central to Apple strategy in launching Apple Pay. Read More »

Meerkat and The Dawn of Sender-Side VOD

There are plenty of live-streaming platforms out there for anyone who wants to set up their own broadcast on the cheap. But few have caught on as quickly or generated as much buzz as Meerket, the barely month-old streaming app that rides atop Twitter.

meerkat_logoOr at least it did until Friday, when Twitter abruptly cut off Meerkat’s ability to easily access users’ list of followers to automatically alert them to when a new “Meerkast” is in progress.

The move was neither unprecedented for Twitter, which has never been overly developer-friendly, nor particularly surprising insofar as Twitter announced its acquisition of Periscope, a competing live-streaming app, reportedly for $100 million, on the very day it shut the door on Meerkat.

So much for platform neutrality.

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FCC Unloads, Releases 313-page Report and Order on Net Neutrality

The full text of the FCC’s open internet order has now been released, along with 305 additional pages of exegetical elaboration and 79 pages of formal dissents from the two Republican commissioners.

ppcommissioners-nov-2013-webFrom an OTT perspective, there isn’t much in the full text that wasn’t already known from what the FCC released last month when it voted to approve the rules: The order’s “bright-line” rules against blocking, throttling and paid prioritization do not apply to commercial interconnection arrangements. However, the FCC will consider complaints regarding those arrangements and will take (unspecified) enforcement action if an ISP’s behavior is determined to violate the order’s “general conduct standard,” prohibiting actions that “unreasonably” interfere with or damage consumers or edge providers. Read More »

HBO Leaves in the Middle Man

HBO just can’t quit the bundle. With HBO Now, its new, over-the-top streaming service, the network for the first time is making its content available to stream without a pay-TV subscription. But HBO still hopes to sell it as part of a bundle. The only differences are the the other components of the bundle and the identity of the bundlers.

At launch, HBO Now will be sold exclusively by Apple and available on Apple devices only. According to HBO’s FAQ, “you can subscribe to HBO NOW using your iTunes account. Customers can access HBO NOW by going to HBONOW.com, through AppleTV® or by downloading the HBO NOW app in the Apple App Store®.” Apple and HBO will then share customer support duties. Read More »

Finger-pointing over interconnection

When a consumer’s OTT video stream starts rebuffering, or suffers packet losses resulting in degraded quality, it’s often hard to know where to direct blame. The problem is typically caused by congestion somewhere between the content’s originating server and the consumer’s receiving device. But exactly where in the chain of transit that congestion is occurring, and more importantly who is responsible and why, can be difficult even for engineers — and virtually impossible for consumers — to ascertain.

045448280-maclean-d-deshler-m-baldwinBack when it appeared the FCC was poised to classify interconnection arrangements between last-mile ISPs and third-party transit and content providers as a new, distinct type of Title II service the question of liability for congestion in the chain of transit suddenly became urgent for those involved in wholesale traffic exchanges. Read More »

Net Neutrality: Interconnection Covered, But Not By ‘Bright Line’ Rules

After a flurry of last-minute lobbying and internal debate the FCC ultimately backed off its plan to define interconnection arrangements between ISPs and third-party content and applications providers as distinct service separate from last-mile internet access service in its Open Internet order, which it approved today by a 3-2 party line vote. But the commission asserted its authority under Title II of the Communications Act to hear complaints and take appropriate enforcement action if it determines that specific interconnection practices by ISPs are not “just and reasonable.”

ppcommissioners-nov-2013-webThe decision to drop the separate classification of the service that ISPs make available to edge providers marks an apparent shift from the proposal outlined in the Feb. 4 fact sheet released by FCC chairman Tom Wheeler, which referred to interconnection and last-mile service separately. But it eliminates the potential legal problem for the commission’s authority to review interconnection arrangements that separate classification could have created. Read More »

For OTT providers, ‘strong’ Net Neutrality may be losing its strength

Don’t look now OTT fans but the net neutrality rules expected to be enacted Thursday by the FCC may turn out to be not as OTT-friendly as it originally appeared they would be.

FCC Commissioner Mignon Clyburn

FCC Commissioner Mignon Clyburn

When FCC chairman Tom Wheeler unveiled his “fact sheet” on the upcoming rules on Feb. 4, it looked as if the commission was poised to adopt the “strong” version of net neutrality pushed by Netflix and others. According to the fact sheet, the rules would treat interconnection arrangements between ISPs and third-party edge providers as a Title II service subject to the same “just and reasonable” standard that will apply to ISPs’ management of their last-mile networks. Read More »

The next OTT battleground: Zero-rating

The FCC this week is expected to approve on a party-line vote chairman Tom Wheeler’s long-gestating plan to impose new net neutrality rules by reclassifying internet access as a telecommunications service under Title II of the Communications Act, setting in motion a process by which the world will finally get to see the full text of the 308-page Memorandum and Order and begin fighting — almost certainly in court — over its particulars.

TMO1-1149_Baracuda_ALL_R13_03-03One thing that apparently will not be in the order, however, is any bright-line rule banning so-called “zero-rated” data plans offered by wireless operators and ISPs under which particular applications are not counted toward a user’s monthly data cap. Read More »

Peter Chernin: The Future of Live Sports is Online

Former News Corp. president Peter Chernin, who now runs The Chernin Group, thinks live sports will eventually be a bigger business on the web than on broadcast channels.

044924465-st-patricks-day-sports-showgro“I’m not sure what the timeline is, but there’s clearly more money to be made online than there is out of those broadcast deals,” he said Wednesday at the Re/Code Media conference. “There’s more money to be made on a subscription basis, through targeting, they’re global, there’s almost zero distribution friction. I think what the leagues are wrestling with, especially the big leagues, is what is the breadth of their audience on each of those three big national platforms.” Read More »