Live programming, particularly live sports, is widely seen as the last major thread still holding together the pay-TV bundle. Apart from news, nearly all other types of programming are just as enjoyable viewed on demand or time-shifted, perhaps even more enjoyable given the prospect for commercial-avoidance.
Live events, however, especially sports, are more valuable and enjoyable when viewed in real time, providing an incentive for consumers to continue to pay their cable or satellite bill, particularly so as more live sports programming moves off free broadcast channels to pay-TV channels.
Live sports are also increasingly available over-the-top, of course. But for the most part those streams are simply retransmissions of existing linear broadcasts targeted at fans who can’t watch the games on their native broadcast platforms either because the games are not available in the viewer’s home market or because the viewer doesn’t have access to a big screen TV at game time. Issues with Given the option, most people would still choose to watch most sporting events on their native broadcast platforms.
Recent developments in the world of live streaming hint at how that could start to change, however. Read More »