Not sure I want my 3D TV, yet

Old joke: A chicken and egg are having sex. The chicken climaxes, rolls over, lights a cigarette and says, “Well I guess that settles that.”

chicken-egg-bed-came-firstPoint taken, at least as far as poultry is concerned. But it still takes both partners to get to the punchline. What about cases where you lack a partner?

I’m thinking, naturally, of 3D TV, which is rapidly emerging as the last, best hope of the consumer electronics industry. With the bottom all-but out of flat-panel display prices, major set makers are placing big bets on 3D technology heading into next month’s CES in Las Vegas. On Thursday, Sony inked a pact with RealD to license its 3D eyewear technology, and it, along with Panasonic, Samsung and LG will be showing off new 3D TV sets in their booths at the show.

Earlier in the week, the Blu-ray Disc Assn. finalized the technical spec for Blu-ray 3D, which also, no doubt, will make an appearance at CES.

The timing of all this 3D activity is in some measure fortuitous. CES will be opening on the heels of James Cameron’s $350 million 3D extravaganza, “Avatar,” which many 3D boosters in the CE industry will do for consumer interest in the process what “The Jazz Singer” did for talkies (both the movie and the 3D effects are drawing raves). Assuming it’s indeed a huge hit, “Avatar” will probably be released on Blu-ray sometime in 2011, just in time for the expected roll out of 3D-capable players (PlayStation 3 consoles can be made 3D capable sooner with a firmware upgrade). Read More »