BTIG Research » Watch TV Execs Repudiate Digital and Mobile Advertising During the 2015 Upfronts

The tone for the 2015 Upfronts was set by NBC, with Linda Yaccarino shifting from calling television TV to Premium Video, a term also used repeatedly during Turner’s Upfront later in the week.  The shift to a premium video definition is being driven by consumers moving away from watching on television sets and instead utilizing laptops, tablets Read More …

Comcast to share coveted viewer data with NBCUniversal 

Comcast announced Thursday that it’s giving its NBCUniversal media division access to the extremely valuable viewer data collected by its cable division’s set-top boxes. The country’s No. 1 cable company had kept this information from NBCU while seeking to merge with Time Warner Cable. Source: Comcast to share coveted viewer data with NBCUniversal | New Read More …

comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers 05/15/2015

In a report sent to investors this morning, Wall Street analyst Brian Wieser says both companies’ claims of dominance are likely specious and irrelevant. Citing recent claims by comScore that 25 of the top 25 advertisers currently use its online audience ratings vs. Nielsen’s claim that 20 of the top 25 advertisers use its version, Read More …