NAB 2015 Recap: Top Live, Linear & OTT Trends

LAS VEGAS–Last week’s National Association of Broadcasters convention here saw multiscreen, over-the-top broadcasting move, physically and figuratively, from a back corner of the Las Vegas Convention Center to front-and-center of the discussion.

“Broadcasting obviously does not exist in isolation, but as a vital piece of the dynamic and ever-changing media and entertainment landscape,” NAB president Gordon Smith said in his keynote address. “As we get closer to realization of the next generation of television broadcasting, we are beginnN15_ShowOpening_GordonSmith_1ing to envision the new business opportunities it could enable. I believe next gen may be the key to building TV’s future.”

Evidence of that future was everywhere at the show, from cloud-based IP workflows that support both over-the-air and over-the-top delivery to panels on programmatic ad strategies and multi-platform ad insertion to the dedicated pavilion for “connected media.” But broadcasting’s over-the-top future involves more than new workflows and devices. It also means new viewing behaviors, new monetization strategies and new financial models.

Here’s a rundown of the top themes and trends in live, linear and over-the-top video Concurrent Media spotted at the show, along with profiles of some of the leading trendsetters: Read More »