Depending on whom you believe and when you start counting, cord-cutting is either slowing down or it’s accelerating.
According to a new survey by TDG, the percentage of adult broadband users who are “moderately” or “highly likely ” to cancel their pay TV service in the next six months has dropped by 20 points since last year.
“Cord cutting proclivities have held steady for several years, with approximately 7% of [adult broadband users] pay-TV subscribers moderately or highly likely to cancel their service in the six months following the survey,” TDG director of research Michael Greeson said in a statement. “In early 2015, however, the number declined to 5.7%. This is the first time in five years we’ve seen significant change in these metrics.”
According to MoffettNathanson analyst Craig Moffett, however, U.S. pay-TV providers lost 357,000 subscribers in the third quarter of 2015,. That was more than twice their losses in the same quarter last year, although it was down substantially from the 605,000 they lost in the second quarter of this year.
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