LAS VEGAS–Last week’s National Association of Broadcasters convention here saw multiscreen, over-the-top broadcasting move, physically and figuratively, from a back corner of the Las Vegas Convention Center to front-and-center of the discussion.
“Broadcasting obviously does not exist in isolation, but as a vital piece of the dynamic and ever-changing media and entertainment landscape,” NAB president Gordon Smith said in his keynote address. “As we get closer to realization of the next generation of television broadcasting, we are beginning to envision the new business opportunities it could enable. I believe next gen may be the key to building TV’s future.”
Evidence of that future was everywhere at the show, from cloud-based IP workflows that support both over-the-air and over-the-top delivery to panels on programmatic ad strategies and multi-platform ad insertion to the dedicated pavilion for “connected media.” But broadcasting’s over-the-top future involves more than new workflows and devices. It also means new viewing behaviors, new monetization strategies and new financial models.
Here’s a rundown of the top themes and trends in live, linear and over-the-top video Concurrent Media spotted at the show, along with profiles of some of the leading trendsetters: Read More »