Disney wins the race to be third on Hulu

In Hollywood, there’s always a race to be the third studio into any new platform, format or distribution channel. No one ever wants to go first, because it usually means pissing off your existing distribution partners, some of which (Wal-Mart) have the leverage to make their displeasure hurt. Going second is okay, but you still take some heat and you look like you’re just me-too-ing the leader. The best place to finish is third. Read More »