Amazon in Good Field Position After NFL Deal

Amazon won the auction for live-streaming rights to this season’s Thursday Night Football franchise with a bid of $50 million dollars for a package of 10 games. That’s 5 times what Twitter paid last year for essentially the same deal: Amazon will share the games with NBC and CBS and will stream the networks’ feeds, including their ads. Amazon will also be able to sell a handful of ads per game itself.

The games will be available for free to Amazon Prime members.

Although the 5X increase in price is impressive — and was probably too rich for Twitter — $50 million is still pretty small beans, both for the league — whose deals with the broadcast networks run into the billions — and for Amazon, which has $20 billion on its balance sheet. For both, it’s largely an add-on business at this point.

For the NFL, streaming is still largely an experiment aimed at finding a way to reach cord-cutters and out-of-home viewers, and to test the viewership waters outside the U.S., not to supplant its traditional broadcast deals. For Amazon, the NFL deal is a way to enhance the value of a Prime subscription and to attract to new subscribers at a relatively modest price. Read More »

E-sports competition driving live OTT broadcasting

Given how much traffic it draws — to say nothing of suitors — it was inevitable that Twitch.tv would attract competitors. And now it has. Paris-based Dailymotion on Wednesday announced the launch of Dailymotion Games, a new live-streaming platform dedicated to gaming (h/t VentureBeat).

AbsnerdidtySHowoffAccording to the press release, gaming content already generates more than 180 million video views per month for Dailymotion, and according to comScore, and attracts more than 11 million unique visitors per month globally. With the new  platform,  broadcasters will be able to “create live streams, monitor them through a dedicated control panel and monetize their content via user-controlled video advertisements.”

The platform also incorporates a chat system  to allow for real-time conversations between live streamers and viewers.

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