The First, Rough Hashtag of History

Social media networks are in a rush to get into the events business. Breaking news events, that is. The latest to take the plunge is Instagram, which announced a pair of updates Tuesday designed to make it easier for users to follow events as they unfold in real time through images uploaded to the platform.

Periscope_screenshotThe first update is an overhaul of Facebook-owned site’s Explore tab to allow users to pull of images taken at a specific place or under a particular hashtag. The other is a powerful new search function that lets users search by hashtag or location.

“If you’re a journalist and you want to see live photos happening at any location in our system, you can simply type in the location and up comes the page,” Instagram CEO and cofounder Kevin Systrom told the Wall Street Journal.

The Instagram moves come on the heels of Twitter’s unveiling of Project Lightning, a new feature also designed to make it easier for users to follow breaking news events as they unfold. A new Project Lightning button in the Twitter app will call up eight to 12 human-curated feeds, with an emphasis on images and videos, each focused on a particular breaking event. It also follows the launch of YouTube Newswire, a new service from the Google-owned video site that will provide news organizations with curated feeds of verified videos taken by eyewitnesses to breaking news events.

And, though all of those new services and features must have been in the works for months given the amount of coding and testing they would have required, they all follow the appearance earlier this year of Periscope and Meerkat, which put a spotlight on the growing importance of live and real-time content on the web. Read More »