Apple's media strategy: There's an app for that

It’s here. After nearly a year of carefully orchestrated speculation and hype, Apple has finally unveiled: the “iPad,” thus causing millions of women across the blogosphere, in unison, to go, “eewwww.”  (Are there no women in the marketing department at Apple?) Among the less lunationally sensitive, the verdict has been more mixed, but the rough consensus seems Read More …

Apple still messing with people's heads on video

For a company that has never been terribly friendly toward ordinary press coverage Apple has had a remarkably sophisticated media operation over the years when it suits Apple’s purposes. They’ve been masterful at winking, nodding and leaking just enough juicy bits to the fanboy sites and a few carefully selected mainstream outlets to get everybody Read More …

Asking the wrong questions on e-books

The New York Times published a story the other day asking,Will Books be Napsterized? It’s conclusion? Probably, now that e-book readers are going mainstream and file-hosting sites like RapidShare are making it easier than ever for people to post pirated e-books online (speaking on a network filtering panel at the Future of Music Coaltion Policy Read More …