Nathanson: Netflix Is 6% of TV Business, 43% of Ratings Decline | Concurrent Media
Netflix, which streamed 10 billion hours of video last quarter, now represents close to 6 percent of total TV viewing in the U.S., says analyst Michael Nathanson. More to the point: Nathanson figures that Netflix accounts for 43 percent of the ratings decline the networks experienced last quarter. The MoffettNathanson analyst figures that trend will continue,
