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What Verizon’s AOL Acquistion Might Mean For OTT Advertising | Concurrent Media
When it comes to OTT and advertising, that nascent sector could used some fueling. The sector represents a confusing mishmash of outlets offering small pieces of the puzzle to advertisers, ranging from pay-TV providers to media companies to TV manufacturers to OTT device companies like Roku–which all have some access to TV app ad inventory. ”It’s