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BTIG Research » Watch TV Execs Repudiate Digital and Mobile Advertising During the 2015 Upfronts | Concurrent Media
The tone for the 2015 Upfronts was set by NBC, with Linda Yaccarino shifting from calling television TV to Premium Video, a term also used repeatedly during Turner’s Upfront later in the week. The shift to a premium video definition is being driven by consumers moving away from watching on television sets and instead utilizing laptops, tablets