90% of Now TV customers had ‘never considered’ Sky before | Concurrent Media
Speaking at IBC in Amsterdam this morning, Gidon Katz, the director at Sky’s OTT Now TV service, revealed that an impressive 90% of Sky Now customers were not only first timers to Sky but had “never even considered” getting the premium pay-TV package before opting for the OTT option. Source: 90% of Now TV customers
