The English luxury house, best known for the tartan pattern that adorns its scarves, raincoats, and other high-end clothing, will on Tuesday become the first such brand to have a dedicated channel on Apple Music. Burberry has long been an advocate for British music with its Burberry Acoustic showcase, founded in 2010 and aimed at bolstering its status as a lifestyle brand.
Source: Apple taps Burberry to bolster its music streaming service – Fortune