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Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership | Concurrent Media
The embattled company announced a deal with CBS that will bolster its digital audience measurement: Now, when Nielsen calculates CBS's TV ratings, it can include livestream data from the network's All Access subscription video-on-demand service—available in more than 95 local markets. Data from iOS and Android devices, along with desktop and laptop computers, will be