NFL Ramps Up U.K. Marketing as it Seeks Mainstream Audience | Concurrent Media
In another sign of its seriousness about the U.K. market, the NFL earlier this year brought over Sarah Swanson, formerly VP of marketing for NFL Network in L.A., to be head of marketing at NFL U.K. "We're trying to move from a niche sport to a mainstream," Ms. Swanson said. "We spend a lot of
