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Agencies love Periscope, but Twitter fails to capitalize – Digiday | Concurrent Media
Twitter gets grief from Wall Street for anemic growth numbers, but it has an under-the-radar hit on its hands with ad agencies: its live-video app Periscope. Agencies are gung-ho on 8-month-old Periscope, seeing it as a vehicle that creates a sense of urgency that commands user attention and is also interactive and raw. Brands like Target, BMW