UBS: Verizon’s Go90 faces ‘an uphill battle’ against other mobile video and social apps 

Posted onAuthorPaul Sweeting

In a lengthy report examining uptake of Verizon’s mobile-focused video offering, UBS said Verizon’s move earlier this year to zero-rate Go90 data resulted in a “brief uptick” in iPhone downloads compared to other entertainment apps. The app “neared its highest ranking to date” compared to all free apps in early April, rising to #202 in Apple’s App Store and ranking #13 against all iPhone entertainment apps at the time.

Source: UBS: Verizon’s Go90 faces ‘an uphill battle’ against other mobile video and social apps – FierceWireless