SVOD prompting new usage behaviors as subs use their services as much as pay-TV | Concurrent Media
In a survey of 1,000 US consumers, the multiscreen platform provider found that two-thirds of adults reported using an SVOD service and of these nearly half use them as much as, or more than, the pay-TV products that they own. This, says Clearleap, is a remarkable achievement and shows the ‘explosive’ adoption of SVOD given
