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Amazon Taps $1 Billion Focus Group by Streaming Shows on Twitch | Concurrent Media
Amazon.com Inc. has discovered a new use for Twitch Interactive Inc., which it purchased two years ago for about $1 billion. Seeking feedback from Twitch’s highly engaged audience of 10 million daily users, Amazon streamed two original TV-show pilots produced by its own studios on the gaming website. Source: Amazon Taps $1 Billion Focus Group by