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Studios Eye 2022 Theatrical Slates: “Windowing Is Getting Very Tricky” | Concurrent Media
Amid a growing gulf between haves (anything Marvel) and have-nots ('West Side Story'), distribution chiefs are making difficult calls on which titles to send to streaming as early as 45 days after a theatrical run begins. “There is no cookie-cutter approach anymore,” opines one studio exec. “I personally believe in the theatrical window, and there