We’re just at the dawn of the virtual MVPD era and we’re already seeing signs of more market segmentation and product differentiation than with the current, facilities-based service provider model.
On the heels of Dish’s breakthrough launch this week of its Sling TV service, Sony has begun to pull the curtain back a bit on its own virtual pay-TV service, PlayStation Vue, which is expected to launch by the end of the first quarter. GigaOM’s Janko Roettgers got a sneak peak courtesy of a beta tester, including some screen shots of the UI, and it’s clear the Sony service is a very different animal from Sling TV.
Unlike Sling TV’s low-priced, slimmed-down bundle of a dozen channels built around ESPN, PlayStation Vue includes a nearly full load of broadcast and pay-TV networks — over 70 according to the list provided to GigaOM — along with catch-up VOD and cloud-based DVR functionality, and is likely to cost $60 to $80 a month — roughly the same as traditional cable or satellite service. Read More »