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    Who Wants To Be An MVPD?

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    The FCC extend program access rights to OTT services, but does anyone want them?

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    NAB 2015 Recap: Top Live, Linear & OTT Trends

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    LAS VEGAS–Last week’s National Association of Broadcasters convention here saw multiscreen, over-the-top broadcasting move, physically and figuratively, from a back corner of the Las Vegas Convention Center to front-and-center of the discussion. “Broadcasting obviously does not exist in isolation, but as a vital piece of the dynamic and ever-changing media and entertainment landscape,” NAB president Gordon Smith said in his keynote address. “As we get closer to realization of the next generation of television broadcasting, we are beginning to envision the new business opportunities it could enable. I believe next gen may be the key to building TV’s […]

Live Streaming Gets A Prosumer Twist

Broadcasters, news organizations and marketers have all begun experimenting with Meerkat and Periscope, but the reach of those efforts has been limited to people using the Meerkat and Periscope apps on particular platforms.

Meerkat last week rolled out a new, embeddable player that will expand the reach of Meerkat broadcasts, but now someone from the professional broadcasting world is looking to offer a more robust solution for distributing live broadcasts generated from mobile apps.

webstreamur_iphoneappMobile Viewpoint B.V. is a maker of wireless video and data transmission equipment for professional broadcasters that uses 3G and 4G wireless broadband links to transmit live, IP video from remote locations. At the NAB show in April, the Netherlands-based company introduced a “low cost” live streaming platform called WebStreamur aimed at small-scale and semi-pro videographers that leverages YouTube to deliver live streams via WebStreamur channels to any device from anywhere on the web.

“Since the beginning of Mobile Viewpoint we looked into the broadcast of smaller but attractive sport events on the Internet,” CEO Michel Bais said in a press release at the time. The growing popularity of watching video online via streaming platforms like YouTube, LiveStream, Meerkat and Periscope opens a marketplace for the delivery of live sports and other events that do not have the reach to get on normal Broadcast Television… WebStreamur gives the smaller content producers and sport teams easy access to a bigger audience and a global marketplace to monetize their content.” Read More »

Does (Screen) Size Matter?

Conventional wisdom in the video industry has long held that programming preferences were closely correlated with screen size. Thus, smartphones, with their small screens, were best suited and most widely used for short-form video “snacking,” apart from the occasional live stream of a sporting event or other time-critical content iphone_TVbeing watched away from home. Long-form programming such as movies and TV shows were preferentially watched on the big-screen TV in the living room. Tablet viewing was somewhere in between.

Data from Ooyala’s Q1 Global Video Index, however, suggests that conventional wisdom needs to be revised. According to the report, the correlation between program length and screen size is rapidly breaking down:

Screen size is being democratized by online video content. Online viewers are spending more time watching long-form content over ten minutes in length than ever before. More than half (59%) of the time people spend watching video on tablets is spent with video 10 minutes long or longer. That’s the most of any device, trailed by connected TVs (43%), mobile phones (37%) and PCs (35%).

For content up to 10 minutes in length, once the domain of mobile phone snackers, PCs surprisingly had the highest percentage of viewing time spent in Q1, 65%, closely followed by mobile phones (63%), connected TVs (57%) and tablets (41%).

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The First, Rough Hashtag of History

Social media networks are in a rush to get into the events business. Breaking news events, that is. The latest to take the plunge is Instagram, which announced a pair of updates Tuesday designed to make it easier for users to follow events as they unfold in real time through images uploaded to the platform.

Periscope_screenshotThe first update is an overhaul of Facebook-owned site’s Explore tab to allow users to pull of images taken at a specific place or under a particular hashtag. The other is a powerful new search function that lets users search by hashtag or location.

“If you’re a journalist and you want to see live photos happening at any location in our system, you can simply type in the location and up comes the page,” Instagram CEO and cofounder Kevin Systrom told the Wall Street Journal.

The Instagram moves come on the heels of Twitter’s unveiling of Project Lightning, a new feature also designed to make it easier for users to follow breaking news events as they unfold. A new Project Lightning button in the Twitter app will call up eight to 12 human-curated feeds, with an emphasis on images and videos, each focused on a particular breaking event. It also follows the launch of YouTube Newswire, a new service from the Google-owned video site that will provide news organizations with curated feeds of verified videos taken by eyewitnesses to breaking news events.

And, though all of those new services and features must have been in the works for months given the amount of coding and testing they would have required, they all follow the appearance earlier this year of Periscope and Meerkat, which put a spotlight on the growing importance of live and real-time content on the web. Read More »

Social Media’s Enterprise Moment

The recent troubles at Twitter, culminating in the announced departure of CEO Dick Costolo has occasioned all manner of postmortems and punditry as to “what went wrong” and what should be done now to fix it. Most of the suggestions have focused on fixing Twitter’s dreadful UI and discovery tools to make it easier for ordinary web surfers to use, and figuring out how to better measure ROI for marketers.

All of those things could help. But they’re also premised on the idea that the key to success for Twitter is to behave more like Facebook: expand its user base, increase user engagement, then sell that engagement to marketers looking to target consumers based on their interests.

youtube_newswireThat would be a reasonable strategy — and in fact has largely been Twitter’s strategy  — were Twitter really suited to competing with Facebook. But it’s not, and shouldn’t try to be — or shouldn’t only try to be.

In contrast with Facebook, Instagram and Tumblr, Twitter is far-less about its users than it is about the information they exchange there. Like many Twitter users, I suspect, I follow and am followed (under @ConcurrentMedia) by hundreds of people whom I’ve never met and probably never will. We are not “friends” in real sense, or even in the attenuated Facebook sense. We follow each other because we find the information we provide each other useful in some way. Read More »

ESPN and the Skinny Bundle

The results of a consumer survey released Wednesday by Digitalsmiths raised some eyebrows for what they said about pay-TV viewers’ channel preferences in a hypothetical a la carte pay-TV universe, particularly with respect to ESPN.

Asked if they would prefer to be able to select the channels they subscribe through a la carte, rather than in pre-selected bundles, nearly 82 percent said “yes.” That espn_leadergroup was then given a list of 75 channels and asked to pick their own, ideal bundle. Fewer than 36 percent included ESPN in their ideal bundle, putting the top rated cable network in the U.S. well behind the Discovery Channel, which was cited by 62 percent of respondents.

Even Digitalsmiths was surprised.

“The top channels selected by this group were ABC, Discovery Channel, CBS, NBC, and the History Channel,” the company wrote in the accompanying report on the findings. “Digitalsmiths finds the high demand for the Discovery Channel (ranked second) to be very interesting, but even more shocking is ESPN, which ranked
twentieth. ESPN is some of the highest-priced content compared to other channels and is likely more expensive than the Discovery Channel” (full chart below). Read More »

YouTube and Twitch Channel Cable TV

With the upcoming launch of YouTube Gaming, YouTube will have dedicated apps for its three most popular categories of videos: music (Music Key), kids (YouTube Kids) and now video games.

While the Google-owned site has long supported discreet “channels,” those are largely a convenience for individual video creators as they look to build their own YouTube_music_keycorporate or personal brands. They were not created by YouTube with an eye to sorting the content in its vast online library by category or genre. Nor, by extension, were they created to try to segment YouTube’s vast audience by interests, tastes or demographics  the way, say, a category-specific cable TV network like Nickelodeon or CNBC seeks to do.

By creating category-specific apps, however, YouTube is clearly edging toward that model.

The launch of YouTube Gaming, of course, is also Google’s response to the rapid growth of Twitch, the live-streaming gaming site it came close to buying last year only to have Amazon snatch it away at the last minute. While Twitch’s audience of 100 million active monthly users is a small fraction of YouTube’s more than 1 billion, they’re a dedicated bunch. The average Twitch user spends 106 minutes a day on the site, according to the company, and peak concurrent usage can reach 1.5 million. Read More »

Democracy On an iPhone: Why 2016 Could Be A Big Year For Meerkat and Periscope

All presidential campaigns send trackers to stalk their opponents. Armed with video cameras, or even just a smartphone, trackers follow opposing candidates around from whistle stop to whistle stop to document any unscripted moments that could be turned into an attack ad or used in a fundraising pitch.

periscope_logoAny candidate who makes it past the New Hampshire primary, conversely, quickly figures out they’re being stalked and learns to avoid, whenever possible, going off script. And if they don’t they don’t make it past Super Tuesday.

The spread of video-capable smartphones during the last couple of election cycles has made the stalking even more intimate, as Mitt “47 percent” Romney found out in 2012. Even at events that have been carefully screened for opposition trackers, what you say can end up on YouTube.

But as P.J. Bednarski points out in a post on the MediaPost Vidblog, the peril is likely to get ratcheted up even higher for candidates in 2016 thanks to the popularity of live-streaming apps like Meerkat, YouNow and Periscope: Read More »

Apple Makes Music Fans An Offer They Might Refuse

As expected, Apple’s new music strategy is to try to be all things musical to all people. Or almost all people.

The newly christened Apple Music, unveiled Monday at the World Wide Developers Conference, includes a $10 a month streaming service that offers on-demand access to Apple’s 30 million song library, along with cloud storage and playback of your own music collection and the option to let Apple’s experts curate personalized playlists for you. It also includes a free, ad-supported internet radio service featuring featuring celebrity DJs and what Apple is billing as the world’s first 24-hour global radio station, Beats One. It also includes a reboot of Ping, Apple’s failed social media platform, now called Music Connect and featuring artist pages.

Apple_Music_iPhoneYou can also, of course, continue to purchase downloadable tracks and albums from the iTunes Music Store.

About the only thing Apple Music does not have is the sort of free, ad-supported on-demand tier that has helped make Spotify the world’s largest on-demand streaming service.

The lack of a free on-demand tier is partly Apple’s preference: It didn’t spend $3 billion to acquire Beats’ subscription-only music service last year to get into the free streaming business. But no free tier was also part of Apple’s pitch to the record labels, publishers and artists, all of whom have been agitating to get more people paying for music online, notwithstanding consumers’ demonstrably limited appetite thus far for paid streaming: Give us what we need to crush our rivals, Apple suggested, and we’ll do for paid streaming what they couldn’t. Read More »

Apple’s Changing Spot On the TV Dial

A report released Thursday by Adobe Digital Index provides Reason #4,327 why it never made any sense for Apple to build an integrated TV set: Apple devices already dominate over-the-top and TV Everywhere viewing, which is what “TV” is going to be the future.

According to the report, nearly one in four (24 percent) of all unauthenticated online video starts, including desktop, set-top and mobile, happen on an Apple mobile device. And as mobile viewing in general increases as a share of total online video viewing, Apple’s share is poised to increase disproportionately. According to the report, Apple devices (iPhone and iPad) account for more than two-thirds of all mobile views.

 

Adobe_smartphone_video_share
Apple devices also now dominate in authenticated (TV Everywhere) online viewing. In the first quarter of 2015, iOS devices accounted for 47 percent of online authentications, up from 43 percent a year ago, more than tripling the share of authentications via Android devices or via browsers. Again, as TV Everywhere usage increases overall — now up to 13.2 percent of pay-TV subscribers — Apple will benefit disproportionately due to its dominant market share in authenticated viewing.
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Apple Covers Its Musical Bases

There are two ways you could look at Apple’s emerging music strategy. It’s either extremely ambitious, or Apple isn’t sure what to do in music so it’s trying everything.

The two need not be mutually exclusive. In fact, no one in the streaming music business seems terribly confident about their own business model right now, even as new players continue to pile into the market.

Apple is widely expected to announce a subscription music streaming service next week at its World Wide Developers Conference, offering unlimited, on-demand iTunes_adaccess to music from the major and leading independent record labels for $10 month. That will pit it Apple directly against Spotify, currently the leading subscription streaming service, with 15 million paying users and about 45 million users of its ad-supported free tier.

Unlike Spotify, Apple’s on-demand service will not include a free tier. But Apple isn’t writing off free music altogether. Far from it. According to the Wall Street Journal, is preparing to relaunch its existing free, ad-supported web radio service, iTunes Radio, adding programmed channels, some of which apparently will be hosted by celebrity DJs such as the rapper Drake, Pharrell Williams and Beats co-founder Dr. Dre, who is now working for Apple. Apple also recently hired away a group of producers and DJs from BBC Radio 1 to help with the programming. Read More »

With New Features For Chromecast, Google Ups The Ante In The Living Room

Google fanboys seem underwhelmed by this year’s I/O developers conference, which ends today, judging the ho-hum reactions from bloggers and tweeters: No new Nexus phones or tablets, no new wearables, nothing on the next iteration of Google Glass. But there was plenty of intriguing live, linear and  OTT news if you knew what to listen for.

Google revealed, for the first time, that consumers have purchased 17 million Chromecast devices since the $35 streaming stick was introduced two years ago. And those devices are getting used. A lot. Chromecast users cumulatively have hit the “cast” button 1.5 billion times in the U.S. alone, and they have increased their YouTube viewing time by 45 percent. Active users now watch 66 percent more content than they did at launch, as more content sites become Chromecast-enabled.

Chromecast_game_managerGoogle also unveiled a host of new capabilities coming to Chromecast, including Netflix-like autoplay and queing. Developers will now be able to buffer a second video while the first video is playing, enabling the second video to start playing automatically when the first is done. Unlike Netflix, Chromecast will also allow users to rearrange the clips in their queues and even add their own.

Google will also make available new game-manager APIs, simplifying the process of developing multiplayer games that leverage multiple Chromecast-enabled devices. The APIs will make it easier for developers to create common game elements such as a shared game “board” or playing surface on the TV.

Remote display APIs will allow game developers to “cast” elements of a game to the TV, such as a driver’s view of a racetrack, while keeping the steering wheel and other controls local, on a mobile device. Read More »

FCC Engineers Some Cable Consolidation

Earlier this month, just after Comcast dropped its bid for Time Warner Cable in the face of opposition from the FCC and Justice Department, FCC chairman Tom Wheeler separately called TWC CEO Rob Marcus and Charter Communications CEO Tom Rutledge, along with several other senior cable industry executives, to let them know they shouldn’t consider all M&A deals to be off the table just because the agency put the kibosh on Comcast, according to a report in the Wall Street Journal.

Federal Communications Commission (FCC) Chairman Tom Wheeler gestures at the FCC Net Neutrality hearingOn Tuesday, Charter took Wheeler up on that seeming invitation and announced a plan to acquire TWC for $56 billion. Charter also reaffirmed its plan to acquire it smaller rival Bright House Networks for $10.4 billion. Read More »

Music Streaming’s Hidden Fees

Apart from precise dollar figures, there’s little in Sony Music’s original licensing contract with Spotify, uncovered by The Verge, that would surprise anyone familiar with how the major media companies do business with service providers (the full contract, which ran from 2011 to 2013, is here). Most of the money due to the label is payable upfront, in the form of a recoupable advances ($42.5 million over the three year term of the deal in this case), it includes a per-play minimum fee irrespective of Spotify’s own income, and it contains most-favored-nation (MFN) language assuring Sony that none of its competitors gets a better deal — all standard stuff.

Nonetheless, the contract provides a pretty good roadmap to where the money from streaming actually goes (hint: it’s not to artists).

spotify_1200x630_bThe advances payable by Spotify to Sony under the contract were recoupable (using a complex formula based on a fixed percentage of Spotify’s gross revenue, Sony artists’ aggreate share of total streams during the payment period and the minimum per-stream royalty) but non-refundable. If the actual payments due to Sony, as calculated under the formula, were less than the advance Sony kept 100 percent of the advance anyway. Read More »

A Fighting Chance for Live and Over-the-Top

The Mayweather-Pacquiao fight shattered all previous records for a pay-per-view event, according to the official tally from HBO and Showtime, racking up 4.4 million buys in the U.S. worth more than $400 million.

As we now know, it was too much of a good thing.

A last-minute crush of orders KO’d many pay-TV operators’ ability to process them, forcing promoters to delay the start of the fight to give operators time to catch up, but even with that several operators were forced to offer refunds to thousands of subscribers who were never able to access the PPV stream.

MayPac fightHBO and Showtime, which jointly produced the broadcast, actually saw the problem coming in the days leading up to the fight and tried to warn operators. Advanced orders were running well ahead of any previous event, but if MayPac held true to form, the vast majority of orders — as much as 90 percent of the total — would still come in the final hours. Given the baseline, the networks feared — correctly as it turned out — that a huge wave was building. Read More »