Connected TVs The first generation of Google TV was essentially a browser and a search engine baked into a TV set or set-top box, along with an integrated UI that presented the search results irrespective of the source of the content. The idea was to try to establish search as a new modality for content discovery on connected TV in place of the multiple program guides, app stores and book marks that now clutter the connected TV experience.
The strategy made perfect sense from Google’s point of view because if there’s one thing Google really knows how to do it is to monetize search. Ninety-six percent of its earnings still come from search-driven ads, despite the growth of Android and other businesses.
The broadcast networks saw things differently, however. They viewed Google TV not as a user-directed content-discovery tool but as a Google-directed distribution platform for their web-based programming, which should have been licensed by Google. Read more »
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