a recent patent application may offer some clues about how Verizon could convince media giants like Disney and Viacom to license programming for distribution through a virtual cable service. The invention, titled “Content Trial Usage Via Digital Content Delivery Platform,” shows how content owners would be able to offer consumers trial subscriptions that would offer access to their networks for periods ranging from four hours to one week.
via How ‘digital trial content’ could push Verizon over the top.