Rebuffed by cable-TV operators to market the new online offering, Time Warner has been quietly sounding out non-cable-TV partners to distribute its standalone version, according to a person with knowledge of the talks. HBO has received several expressions of interest, including by some of the online distributors who already distribute HBO Go, a version of the TV channel that requires a cable or satellite subscription.
via HBO Having Trouble Luring Cable-TV Operators to Standalone Service – TheStreet.