Broadcast and cable networks alike are becoming more aggressive in disseminating viewership data that is cobbled together from many sources — from traditional Nielsen numbers to cable VOD-playback stats to a range of methods for tracking streaming activity.
The goal is to offer a more complete picture of the audience that is increasingly watching TV programming across multiple platforms. The great media migration of American consumers to time-shifted viewing options has accelerated to a gallop this season, and it shows no sign of slowing down, researchers say.
via Networks Working on Ratings Metric That Considers Delayed Viewing | Variety.