In the latest edition of its Digital TV North America report, the analyst believes that the US pay-TV market will fall in value by nearly 12% from 2014, and predicts the market will be worth $90.71 billion in 2020. By contrast, the market’s 2013 value was $102.86 billion.
The total number of traditional pay-TV subs is projected remain flat at 110 million by 2020, but with penetration dropping from 86.7% in 2010 to 82.6% by 2020 as the number of TV households climbs. The number of homes not paying for TV services will likely increase from 18.9 million in 2010 to 26.3 million in 2020.
via North American pay-TV revenues set to tumble | Pay-TV | News | Rapid TV News.