The new menu tabs, labeled “TIDAL rising” and “Videos,” are the service’s first significant visual differentiation from Spotify. The TIDAL rising tab brings up a rotation of eight recent albums and 25 tracks from rising artists. While Spotify also features new artists (most prominently through its extensive playlists), TIDAL rising’s on-screen prominence makes its focus on up-and-coming artists quite clear. The video tab brings up 40 new videos — some of which are exclusive to Tidal — including music videos, live performances and other content. Users can also directly link and share video content from Tidal with friends.