Could Verizon’s $4.4 billion purchase of AOL spark a summer of acquisitions in the ad-tech space? It depends on whom you ask.
Yahoo has reportedly considered making Foursquare a big offer in recent weeks. The Google-purchasing-Twitter chatter has gone on for months and won’t die. Yelp is reportedly entertaining suitors from Yahoo to Google and Amazon, with some analysts speculating that foreign companies Alibaba and Rakuten are in the mix. Even mighty Salesforce.com has found itself the subject of speculation about a Microsoft takeover.
Source: With Rumors Flying, Will It Be Summer of Consolidation in Ad Tech? | Adweek