Losses in linear TV audience accelerates with another double-digit dip

Linear TV viewing saw a double-digit audience dip for the week of May 4-11, the fifth straight week that viewership dropped by 10% or more. The Bernstein Research audience tracker said year-over-year viewership for the week slipped 11%, according to the researcher.The biggest hit was a whopping 22% audience drop for Kids cable network viewership from a year ago, with non-children’s viewing down 11% and broadcast networks off 10%.

Source: Losses in linear TV audience accelerates with another double-digit dip

Post a Comment

Your email address will not be published. Required fields are marked *