After Hulu announced its new subscription option that lets people pay $11.99 a month to watch all the shows and movies they want without any commercials, ad buyers collectively shrugged. It’s not that advertisers don’t like Hulu. They actually really like Hulu, given its TV-quality content online in an environment with a typically lighter ad load than traditional TV. It’s just that most buyers don’t think that the ad-free offering will put much of a dent in Hulu’s overall supply of ad spots.
Source: Advertisers Aren’t All That Worried About Hulu’s New Commercial-Free Option – CMO Today – WSJ