Live Streaming Gets A Prosumer Twist

Broadcasters, news organizations and marketers have all begun experimenting with Meerkat and Periscope, but the reach of those efforts has been limited to people using the Meerkat and Periscope apps on particular platforms.

Meerkat last week rolled out a new, embeddable player that will expand the reach of Meerkat broadcasts, but now someone from the professional broadcasting world is looking to offer a more robust solution for distributing live broadcasts generated from mobile apps.

webstreamur_iphoneappMobile Viewpoint B.V. is a maker of wireless video and data transmission equipment for professional broadcasters that uses 3G and 4G wireless broadband links to transmit live, IP video from remote locations. At the NAB show in April, the Netherlands-based company introduced a “low cost” live streaming platform called WebStreamur aimed at small-scale and semi-pro videographers that leverages YouTube to deliver live streams via WebStreamur channels to any device from anywhere on the web.

“Since the beginning of Mobile Viewpoint we looked into the broadcast of smaller but attractive sport events on the Internet,” CEO Michel Bais said in a press release at the time. The growing popularity of watching video online via streaming platforms like YouTube, LiveStream, Meerkat and Periscope opens a marketplace for the delivery of live sports and other events that do not have the reach to get on normal Broadcast Television… WebStreamur gives the smaller content producers and sport teams easy access to a bigger audience and a global marketplace to monetize their content.” Read More »

Democracy On an iPhone: Why 2016 Could Be A Big Year For Meerkat and Periscope

All presidential campaigns send trackers to stalk their opponents. Armed with video cameras, or even just a smartphone, trackers follow opposing candidates around from whistle stop to whistle stop to document any unscripted moments that could be turned into an attack ad or used in a fundraising pitch.

periscope_logoAny candidate who makes it past the New Hampshire primary, conversely, quickly figures out they’re being stalked and learns to avoid, whenever possible, going off script. And if they don’t they don’t make it past Super Tuesday.

The spread of video-capable smartphones during the last couple of election cycles has made the stalking even more intimate, as Mitt “47 percent” Romney found out in 2012. Even at events that have been carefully screened for opposition trackers, what you say can end up on YouTube.

But as P.J. Bednarski points out in a post on the MediaPost Vidblog, the peril is likely to get ratcheted up even higher for candidates in 2016 thanks to the popularity of live-streaming apps like Meerkat, YouNow and Periscope: Read More »