NBC tried to go long in promoting its TV Everywhere offering by using a free live stream of ysterday’s Super Bowl between the New England Patriots and the Seattle Seahawks to showcase its over-the-top chops. But like Seattle in its final, goal-line possession, the network might have been better keeping it on the ground. Instead of a showcase for TV Without the TV, as NBC’s marketing pitch had it, the live streaming experience was mostly a showcase for the limitations — both technical and economic — of over-the-top broadcasting.
According to a tweet from NBC Sports PR, the live stream drew an average of 800,000 viewers per minute, up 52% from last year’s game, peaking at 1.3 million concurrent viewers during Seattle’s baffling final possession, up 18% from last year. But the strains of delivering all that traffic (via Akamai) were evident. Read More »